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The Team

Who We Are

Yohan Yassin


I am originally from Malaysia and moved to the US when I was 13 years old.


My wife and I got into this fitness industry in 2018 when we sought out help from a nutritionist/fitness coach. We fell in love with this lifestyle and have been getting deeper into it as time passes.


In October 2018 I competed in my first NPC Men’s Physique show which is when I made my biggest transformation. I fell more in love with fitness and learning about my body and how food fuels it, which is why I decided to become a nutritionist. 


Fitness has become my passion and I love helping others achieve their goals. 

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I was born and raised in Salt Lake City, being the youngest of three kids. Growing up, I always loved being active. I’ve played soccer my entire life, and got into working out with my dad when I was a teenager. 

In 2017 after having my left shoulder reconstructed, I decided to hire a trainer/nutritionist and take my training to a whole new level. I entered my first NPC Men’s Physique show in July 2020, taking 3rd place in both Open and Novice Categories.

Now, I find myself completely in love with the fitness industry and want bring that same passion to helping others achieve their fitness goals. Whether you’re looking a weight loss or bulking program, I promise to provide you with the tools and knowledge to turn this into a lifestyle, and create the life you want.

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I started in the fitness industry to help people stay healthy. I work for kidney transplant at Intermountain Healthcare. One of the things that each patient share is not having a structured healthy lifestyle. I wanted to help make a difference in my community and keep people out of the hospital. Fitness is the best way to achieve this goal. 


I started my own health and fitness journey with a big focus on powerlifting. I also got into bodybuilding and compete in the NPC. I love learning about the body and how daily choices can effect the body. 


I am excited to help you along you fitness journey and teaching you how to maintain a healthy lifestyle and avoid fad dieting. 

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DESI doxey


When I was 21 I remember looking at a picture of myself someone had taken at a bar. I was overweight, depressed, and not happy with how I looked. I knew there was more to life than how I had been living. I made a promise of change to myself. To live as healthy as I could and that I would never stop going to the gym. Through that promise I gained confidence and a new love for myself. Fast forward years later where I was able to turn my passion and purpose into a career of helping others become better versions of themselves through health and fitness.


My goal isn’t just to help you lose weight.  My goal is to give you the tools, knowledge, and confidence to let go of the lifestyle and beliefs that no longer serve you. So that you can step into your power and a life you love.


“Each new chapter in our lives requests an old part of us to fall and a new part of us to rise”

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Marjorie Roman

Posing coach

I am from Peru, and 6 years ago, I came to the US to attend college. I enjoy playing sports and staying active. My first NPC Wellness bodybuilding competition took place in June 2020, and I won 2nd place in my division. Competed later in Nationals, winning 6th place in 2020 and 2nd place in 2021.


My love for bodybuilding and my experience as a posing coach makes me feel at home when I’m on a stage.


I want to provide you the tools you need to feel confident and look your best on stage so you can show off the effort you've put into your diet and workout routines.

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Jessica yassin

CEO & Co-founder

Fitness has changed my life in so many ways! I started my journey early 2018 with my husband, Yohan. I wanted to learn more about what I should be doing and eating to take care of my body because I was tired of the lifestyle I was in. Since that time, we have learned so much about this industry & our bodies that it becomes a healthy addiction. Wanting to keep progress and keep seeing all your hard work pay off. I have come to learn and enjoy how supportive the fitness community can be, it is refreshing. We have all been there and we are all living it.  I have met so many incredible people through fitness who motivate me to be more. It’s inspiring on its own. 

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